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Che cos'è l'employer branding
 
Firms Invest Big in Career Sites

Scritto da Joe Walker, 16-06-2010 10:33

Pagina vista : 1139

Pubblicato in : WorkForce Articles , Emerging Recruiting Trends

Despite the cost-cutting and layoffs of the past two years, many companies have continued to beef up their career-opportunity websites in an attempt to keep their brands fresh in the eyes of younger would-be employees and to be ahead of the pack in attracting talent when hiring picks up.
Some companies are investing in improving their online career portals, making their sites easier to use, adding more detailed company and job information and incorporating more social media. Job postings and text descriptions of corporate culture have been supplemented with YouTube videos and blogs from employees, human-resource officials and even executives, along with links to corporate Flickr, Facebook and Twitter pages that chronicle life at the company and include job postings.

To read the full article The Wall Street Journal

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Advanced Employee Referral Programs — Best Practices You Need to Copy

Scritto da Redazione WorkForce, 16-06-2010 10:01

Pagina vista : 1469

Pubblicato in : WorkForce Articles , Emerging Recruiting Trends

Organizations that collect data on sources of hire consistently find that employee referral programs produce a high volume of high-performing hires with longer retention rates, and in most cases, at relatively low cost.
Unfortunately, when it comes to managing ERPs, there are a handful of organizations doing it really well and a lot of organizations doing it dreadfully bad.
After more than a decade of collecting program performance data, researching program design, and writing a book on ERPs, I can attest that there are many factors that differentiate a great referral program from an average one.

To read the full article click here

 

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Trends Employer Branding 3.0 - Connecting employees and customers for a better society

Scritto da Brett Minchington, 09-11-2009 17:00

Pagina vista : 1329

Pubblicato in : WorkForce Articles , Employer Branding

For the past two and half years I have been travelling the world interacting with leaders and sharing best practice in employer branding. Each new country provides an opportunity to learn about the local nuances and the challenges of delivering an employment experience which positively impacts on an employee’s ability to deliver a brand experience expected by their customers.
In each of the twenty countries I have travelled to, it is evident there are political, economic, social and technological forces confronting companies which will require a combined stakeholder effort to ensure business sustainability.  However I find there is one common force that connects us all - the human will to create a better society. We hear political leaders talk about it in discussions on critical issues such as climate change, financial reform and labour practices. Future sustainability will require a collaborative effort to maintain a healthy balance of ‘what’s good for profit’ and ‘what’s good for society.


To read the full article click on EBO 

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It’s Your Employer Brand – Be Careful Who You Trust With It

Scritto da Mervyn Dinnen, 09-10-2006 08:33

Pagina vista : 1090

Pubblicato in : WorkForce Articles , Employer Branding

Chatted with a recruitment manager yesterday…he had gone to set up an in-house function for a company which had a 100% reliance on 3rd party agency recruitment. Within little over a year they were doing 40% direct hires. He told me how he set about it, most of it would be pretty familiar to in house recruiters, then he said…

To read the full article on T Recs

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